Sleeping Beauty

By: Katharine Griffiths
Created on 12th January 2010

Want to avoid a wrinkled cleavage? Innovative new product the NightBra could be the answer...

We all want a beautiful, smooth décolletage as nothing shows your age more than a wrinkled cleavage, but often wrinkles in this area are not necessarily a sign of ageing but a result of how we sleep. Based on the natural healing ability of the skin, NightBra works by keeping your cleavage smooth throughout the night so wrinkles don't appear.

What causes wrinkles?
If we observe a woman in a reclining position, we see that the upper breast shifts over the lower breast. This action means there is a continuous pressure on the skin and underlying tissues, causing wrinkles in this area. When sleeping in a lateral position, it is common for folds and wrinkles to appear on the very delicate décolletage area. If this position is maintained for eight hours, these wrinkles can become noticeable and permanent.

There is currently no effective surgical treatment to solve this problem so Dr Elisa Fernandez, a medical specialist with 30 years of experience in gynaecology and pathological anatomy, has developed an anti-wrinkle bra whose special design prevents the displacement of the breast.

The NightBra has no cups and its revolutionary design means that it supports the breasts without constricting them and allowing full movement during sleep. Its special material does not create folds and thus the bra is able to prevent the formation of wrinkles.

How it works
The front part of the NightBra closely adheres to the skin of the intermammary zone, following the inner contour of the breasts, without pressuring them, and pulling up to the shoulder. The straps have been designed to maintain this position in spite of arm movement during sleep.

The upper junction between the front and the back parts has been placed over the internal third of the collar bone, a hollow spot which prevents pressure on the skin. The back component covers the dorsal area, the part that is daily affected by poor posture positioning and the weight of the breast.

The fabric has been designed not to shift whatever movement takes place and works as a second skin keeping the tension distributed throughout. The borders of the NightBra avoid the areas that are affected by a normal bra, thus eliminating the pressure in those spots.

Nothing spoils the effect of that little black dress more than a wrinkly cleavage and the NightBra could be an effective way to avoid those dynamic wrinkles that appear the morning after.
CS&AM