By: Andrew Rankin
Created on 11th October 2010
Top cosmetic nurse Andrew Rankin talks to Cosmetic Surgery & Aesthetics Guide about his practice and training the aesthetic practitioners of tomorrow
I decided to go into aesthetic nursing in 2006 because, after working in the National Health Service for so long, I wanted to do something that gave me some real job satisfaction, and this fulfils my needs in every respect. I like to make people happy and in many instances cosmetic treatments will give someone a renewed confidence that can change their life.
The science of beauty
I’ve worked as a trainer in toxins, fillers and chemical peels for KT Training for some years. I’ve also been involved with Merz Pharma (manufacturers of the dermal filler Belotero) in training and product trials, and I’ve developed a successful clinic – Regenix, in Malvern, Worcestershire – over the last four years, and I apply much the same philosophies in each of these arenas:
Firstly, maintaining the focus on the client, with the aim of satisfaction before profit, remembering that these are medical procedures and that we are professionally bound to make sure that everything we do is in the client’s interest.
Secondly, it is important to remember that the simplest treatment is part of a much larger process, from the first point of contact to aftercare, and value can be added at each of these stages. My wife, Angela, is my practice manager, and she does a wonderful job of ensuring that clients are happy and wellinformed at every step.
Thirdly, I try to take an holistic view of the face when making assessments, but without losing sight of the client. Spending time at the consultation to gain their trust, identify what they want to achieve, what I can achieve and where these objectives meet, means satisfaction will be guaranteed.
KT Training approached me to become one of their trainers about three years ago – they could see that I was running a successful clinic and that I have a very good relationship with my clients. They thought that I could impart the sort of advice, over and above the technical side of the work that we do, that would be useful to the people we train – doctors, dentists and nurses – because they are just as interested in the value added side of the industry as I am.
The consultation process starts at the point of the advertisement or the website – whatever it may be that gets the client to make the phone call in the first place. And the next step relies on my wife providing information over the phone – being transparent about who we are and what we’re doing, and being able to give enough information and provide enough reassurance, because clients are invariably nervous when they call.
Then, once they finally come into the clinic, it’s all about making sure that they are as relaxed as possible, and taking the pressure off them. Almost the last stage of the process is my doing the treatment, and I spend quite a lot of time at the consultation stage, as long as the client needs, to give them all of the important information that they require.
At the consultation stage I’m looking specifically at the face, taking on board what they want, but also looking at what I can achieve. So I’m looking at the face as a whole – rather than just, say, naso-labial lines – but also listening to the client, trying to decipher where they’re coming from, trying to understand them as a person, so that really, ultimately, I can give them full satisfaction.
I believe in the principle of using the right tool for the job. I use many products with proven safety profiles, both in the clinic and in training, but one range of products I use frequently because they meet my clients’ requirements for safety, for longevity and to achieve a softer natural look is Merz’s Belotero range.
I don’t know really of many fillers that can achieve such easy results: it’s so natural looking, so soft, and my clients really do appreciate that. Unlike some other dermal filler brands where the product may be palpable for some months, Belotero continues to provide the lift desired without being obvious to the touch.
The client is unaware of the product in their skin, but can see the great natural lifting and revitalising results.
For more information on Andrew Rankin and a full list of the treatments he offers, call Regenix on 01684 566 789 or visit www.regenix.co.uk
For more information on
the Belotero range, call Merz
Pharma on 0333 200 4140