'Baby boomers' driving surge in male cosmetic surgery

Male members of the 'Baby Boomer' generation, rather than young male models or wannabe-stars are the driving force behind the massive growth in popularity of plastic surgery among men, experts have revealed.

Just recently the American Society of Plastic Surgeons released a report showing that the number of men opting for cosmetic work soared in 2007, with rhinoplasty, eyelid surgey, liposuction and breast reduction the four most sought after procedures.

Now New Jersey-based surgeon Dr Paul Parker has revealed that it is men in their 40s and 50s who are among the keenest to have work done, explaining that "love handles and jowls have no place on an ageless boomers body".

"We are seeing more men coming in after watching their wives enjoy the success of their procedures. The men are walking in interested in facial procedures to look more refreshed, less tired," he explained.

"Tightening a sagging jawline, siphoning fat from the buttocks and beer bellies or removing puffiness around the eyes gives men confidence and a leg up in the business world."

However, experts have also reported that men are less likely to be open with their friends or colleagues about cosmetic surgery, preferring to keep quiet about the work they have had done.

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